Ground beef, ketchup and brown sugar make a page of browns and one hard red, which is the narrowest palette in this collection. The nine ingredients are painted down the column one at a time, the grated onion reads as a pale wash beside them, and the white the paint left in the middle takes the six steps and the ten minutes of resting.
Create mine in this styleThis example is not for sale · it is your own recipe that gets laid out

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What this style does
The background is a real watercolor: the color comes in from the edges, bleeds, then dries, and the recipe is laid out in the white it left behind. The ingredients are painted one by one, and the type works for them.
Terracotta, olive, apricot and washed blue on textured paper. A didone for the title, step markers with living edges. The object it imitates is a plate from an artist's book.
Who it is for
Sunday recipes and generous tables, bright rooms, the gift that has to move someone before it informs them.
What is in it
2 lb ground beef, 1 cup breadcrumbs, 2 egg, 1/2 cup whole milk, 1 yellow onion, 3 garlic cloves, 1/2 cup ketchup, 2 tbsp brown sugar, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
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