Pumpkin, cinnamon, ginger and nutmeg make the warmest and most uniform palette here, orange over three browns and nothing else. The nine ingredients are painted one at a time down the column, the crust reads as a pale ring at the bottom, and the three hours of standing sit in the white the paint left in the middle.
Create mine in this styleThis example is not for sale · it is your own recipe that gets laid out

Preview · the file you receive has no watermark
What this style does
The background is a real watercolor: the color comes in from the edges, bleeds, then dries, and the recipe is laid out in the white it left behind. The ingredients are painted one by one, and the type works for them.
Terracotta, olive, apricot and washed blue on textured paper. A didone for the title, step markers with living edges. The object it imitates is a plate from an artist's book.
Who it is for
Sunday recipes and generous tables, bright rooms, the gift that has to move someone before it informs them.
What is in it
1 pie crust, 15 oz pumpkin puree, 12 oz evaporated milk, 3 egg, 3/4 cup brown sugar, 2 tsp cinnamon, 1 tsp ginger, 1/2 tsp nutmeg, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
Complete preview, free · you only pay afterwards