A whole pumpkin with a face is the most obvious sticker in the entire catalog, and this is the page that earns it. The eggs, the evaporated milk and the three spices take their own closed outlines beneath it, the two oven temperatures read at the bottom, and the cream panel keeps its buckled edges.
Create mine in this styleThis example is not for sale · it is your own recipe that gets laid out

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What this style does
Every ingredient is drawn like a Japanese sticker: a closed brown outline, a soft gradient from light to deep, two pink cheeks and a tiny face. The page is a grid notebook with a large cream panel laid on it, edges gently buckled, and the steps are numbered with orange, coral and blue markers.
Cream, coral, blue, orange and brick, five inks and not one more. A rounded Japanese gothic in capitals for the title, a running hand for the signature. The object it imitates is a sheet of Japanese stickers.
Who it is for
Recipes you cook two at a time, cheerful kitchens, the gift that should make someone smile before it impresses them.
What is in it
1 pie crust, 15 oz pumpkin puree, 12 oz evaporated milk, 3 egg, 3/4 cup brown sugar, 2 tsp cinnamon, 1 tsp ginger, 1/2 tsp nutmeg, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
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