Grandpa Walter's pot roast on ruled paper, with three and a half hours at 300 written out by hand under the amounts. It is the style closest to the scrap of paper these recipes come from, binder holes and dog-eared corner included, and the one that holds ten lines without looking crowded.
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What this style does
A real school notebook: ruled squares across the page, a double red margin, binder holes, a dog-eared corner, a piece of tape, a grease spot. The title, the headings and the amounts are written by hand.
Schoolbook cream, pale blue rules, red margin, sepia ink. A running hand for the title, a reading serif for the text. The object it imitates is a school notebook written on the kitchen table.
Who it is for
The recipe that already lives on a scrap of paper, grandmothers, kitchens where nothing gets thrown away.
What is in it
4 lb chuck roast, 2 onion, 6 carrots, 6 potatoes, 4 garlic cloves, 2 tbsp tomato paste, 1 cup red wine, 2 cups beef broth, 2 bay leaves, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
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