Crushed tomatoes, kidney beans and chili powder pull this page to its deepest reds, and the watercolor is allowed to run right off the edges. Ten ingredients painted one by one make a long column, the bell peppers give the only green, and the two and a half hours are written into the white left in the middle.
Create mine in this styleThis example is not for sale · it is your own recipe that gets laid out

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What this style does
The background is a real watercolor: the color comes in from the edges, bleeds, then dries, and the recipe is laid out in the white it left behind. The ingredients are painted one by one, and the type works for them.
Terracotta, olive, apricot and washed blue on textured paper. A didone for the title, step markers with living edges. The object it imitates is a plate from an artist's book.
Who it is for
Sunday recipes and generous tables, bright rooms, the gift that has to move someone before it informs them.
What is in it
2 lb ground beef, 2 yellow onion, 2 bell pepper, 5 garlic cloves, 3 tbsp chili powder, 1 tbsp cumin, 28 oz crushed tomatoes, 2 cans kidney beans, 2 cups beef broth, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
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