Three pounds of potatoes, four eggs and a jar of mayonnaise make the palest palette here after the biscuits, and the red onion is the only strong color on the page. Nine ingredients painted one by one down the column, the pickles as two small greens, and the three hours of chilling in the white left in the middle.
Create mine in this styleThis example is not for sale · it is your own recipe that gets laid out

Preview · the file you receive has no watermark
What this style does
The background is a real watercolor: the color comes in from the edges, bleeds, then dries, and the recipe is laid out in the white it left behind. The ingredients are painted one by one, and the type works for them.
Terracotta, olive, apricot and washed blue on textured paper. A didone for the title, step markers with living edges. The object it imitates is a plate from an artist's book.
Who it is for
Sunday recipes and generous tables, bright rooms, the gift that has to move someone before it informs them.
What is in it
3 lb potatoes, 4 hard boiled eggs, 1 cup mayonnaise, 2 tbsp yellow mustard, 1/2 cup dill pickles, 1/2 red onion, 2 celery, 2 tbsp apple cider vinegar, salt and pepper.

The cookbook page, the one you follow standing up while you cook.

The magazine spread, the one you leaf through.

The image you look at from across the room before you read it.
Complete preview, free · you only pay afterwards