Apples engraved in pen and ink, with every halftone coming from the hatching alone, are the ingredient that takes best to this treatment. Eight oval cartouches inside a double-ruled frame, roman numerals for the six steps, and the title in spaced bodoni capitals above them.
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What this style does
Pen and black ink engravings, with no flat gray at all: every halftone comes from the density of the hatching. Each ingredient sits in an oval cartouche with a double rule, and the page is symmetrical inside a double-ruled frame.
Very slightly broken paper, black alone, gray kept for secondary type. A bodoni in spaced capitals, roman numerals for the steps. The object it imitates is a perfumer's label.
Who it is for
Quiet kitchens, old apartments, the gift that should look expensive without raising its voice.
What is in it
2 pie crust, 6 apples, 3/4 cup granulated sugar, 2 tbsp all-purpose flour, 1 tsp ground cinnamon, 1/4 tsp ground nutmeg, 1 tbsp lemon juice, 2 tbsp butter.
The cookbook page, the one you follow standing up while you cook.
The magazine spread, the one you leaf through.
The image you look at from across the room before you read it.
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